Top 5 Social Apps Performance in Oceania in Q1 2023

In the first quarter of 2023, the top 5 social apps in Oceania—Facebook, TikTok, Instagram, Reddit, and X—exhibited a range of performance metrics. Here's an in-depth look at their weekly downloads, revenue, and active user trends.

Facebook saw relatively stable weekly downloads, starting at around 57K and ending the quarter at approximately 52K. Revenue displayed a more noticeable fluctuation, peaking at about $45K in the last week of February. Active users slightly declined from 22.8M at the start to 22.3M by the end of March.

TikTok experienced a significant revenue peak of around $554K in the last week of January. Downloads showed a downward trend, starting at about 91K and dropping to 57K by the end of March. Active users fluctuated but ended on a high note, with around 6.8M in the last week of March.

Instagram had a notable revenue increase in the last week of March, reaching approximately $96K. Downloads remained fairly consistent, fluctuating between 41K and 51K throughout the quarter. Active users stayed relatively stable, maintaining around 10M.

Reddit saw a spike in downloads in the week of January 23, reaching over 57K. Revenue remained modest, peaking at around $2.9K in early January. Active users hovered around 1.4M, showing minor fluctuations.

X had a revenue peak of approximately $14K in early March. Downloads were stable, ranging from 21K to 29K. Active users remained consistent, averaging around 2.6M throughout the quarter.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.